Hi–
Got back to Cambodia from the US earlier this month, and now we’re starting to hit our stride with a new fundraising effort, coming on the heels of receiving 501 (c) (3) fiscal sponsorship from the Media Alliance in Oakland, CA…not that the fundraising environment is that good these days đ
Anyway, it was refreshing to be back in the US, actually, with a decent level of optimism due to the new Obama administration; was also nice to attend an participate in a world class, “A” level fest, the Florida Film Fest with our movie, “Vuth Learns to Rock“, featuring Jun from Zeppelin Rock Cafe.
If you havenât seen it yet, go see Jun over at Zep cafĂ©, weâre selling compilation discs for $4 a popâŠthe split is as follows: Jun $1, Me $1, Vuth $1, Studio (Camerado) $1.
Anyway, being in a pro exhibition environment for a while makes it all the more evident how problematic some outfits here in Cambodia are when it comes to screening movies without the copyright holder/s/filmmakerâs permission.
Along these lines, Metahouse proprietor Nico Mesterharm and staffer Lydia Parusol here in Phnom Penh continue to flaunt copyright and IP, routinely screening movies without securing permissions from the filmmakers or copyright holders. Same thing so I hear with the Top Cat cinema in Sihanoukville who does it even more openly, charging money at the door for their “snagged” films.
âBut they got good aircon!â
Anyway, not all movies shown at Metahouse are screened without the filmmaker/copyright holder’s permission, but a number of them each month are, usually bigger profile movies or major docs sprinkled in amongst Metahouseâs otherwise legitimate selections.
I’d once asked Nico about this peculiar habit of his–he being a filmmaker and all who should probably know (and act) more diligently:
“I don’t care”, he said.
Nice one…guess that sums it up.
But when I spoke to the producers of “Taxi to the Dark Side” while I was stateside (âTaxiâ being a movie that had been screened recently at Metahouse) the staffer there explained that they do care, that she at least had no knowledge of a screening of their movie back in Phnom Penh.
She also said that the filmmakers and production company rely upon revenue from screening fees to recoup their production costs and to (~gasp~) make a living.
She indicated that they would make some effort to make an adjustment for venues who could not afford a standard rental fee–**if those exhibitors would just bother to ask**
Too bad: it’s doubtful the bigger movie distributors will take Cambodia seriously as a territory until folks are more diligent about this…which in turn inhibits a strong film culture and film industry from being established here.
Iâm also astonished at how otherwise decent, smart, and sophisticated folks in Cambodia tend to regard movies as a freebie, as a free sort of public service rendered by the producers of a movie for the benefit of anyone who wants to screen it.
These same folks understand that you have to pay for a dinner at MalisâŠbut you have to pay to rent a movie for a public screening? Itâs an alien concept.
In summary: when you see a movie at a legitimate cinema or art house, the proprietors of those venues have secured the permission to show those movies. This either means they 1) pay a rental fee to the producers in order to screen the movie for a number of showings or days, or 2) they have requested permission to screen for free, based on the fact that theyâre an educational institution or non-profit, what have you.
By the way, while weâre at it, hereâs how to have that big screen experience you crave, without screwing over the filmmaker or producers, and without giving Cambodia a bad rap in terms of its IP practices:
1) Find friends (if available)
2) Get projector, movie, movie-screen or white bed sheet
3) Find rooftop, big open space or equivalent
4) Watch movie
5) Avoid charging admission or selling concessions as a for-profit business. Drink beer, coffee, smoke, eat, etc, but donât advertise and then sell concessions as a business strategy during your screening, because then youâre leeching off the copyright holder. Instead, have a BBQ where everyone brings something, etc.
6) Donât list your specific screening on calendars, or as a public attraction or event [the main problem comes when you list the movie as an attraction which you seek to derive financial or other benefit from screening the movie without paying for or licensing it]
In a more developed industry, you would be cannibalizing the market share for that movie title from exhibitors who rented the title legitimately.
7) Have fun! Your own casual living room style screenings are almost universally considered âhome useâ screenings, and these are a kick-ass way to bring the big screen to your own living room/rooftop/party/etc without screwing over the copyright holder or producer.
8) *alternately: try contacting the producer or filmmaker first, see what they say. âTaxi to The Dark Sideâ wanted $400 at first to exhibit at CamboFest, but when they knew we were an emerging, grass-roots fest, they said theyâd consider a lower screening feeâŠanyway, find the producer or distributor, Google search them, email them, fax them, maybe they’ll cut you a deal.
In a nutshell: 1) Producer (studio or filmmaker) makes movie 2) Exhibitor rents movie from filmmaker or studio or authorized distributor for a fee 3) Exhibitor makes money from the screening, either via ticket prices, or concessions (popcorn, candy, etc) or both.
The tickets sold at the door are usually split in favor of the producer or studio; that is, a $10 ticket for a movie in the West is usually split $8 or $9 in favor of studio, with the remainder going to the exhibitor.
Q: So how does exhibitor make money if they only get $1 or $2 per ticket?
A: Popcorn. Nachos. Ju ju bees. Hot dogs. Exhibitor gets all the money from concessions. In fact, a major movie house is essentially a glorified concession-selling machine, with the movie being used only as an attraction to draw in a crowd.
As far as I know, Bophana and French Cultural Center are both bona–fide when it comes to securing permission to screen and exhibit their films. Even CamboFest, the indie movie festival we run out here (www.cambofest.com) secures the rights to every single movie we screen.
It does take more work to get filmmaker/copyright holder permission; it adds a significant administrative burden. But you canât run a legitimate festival or venue without securing permission, without getting the rights. If you do, maybe no one will mention it, maybe no one will actually intervene to stop you (at least out here in Cambodia, at least today)
But letâs be clear about things: if you donât get permissions from the copyright holders, youâre not operating legitimately. Would you show a photographerâs work and sell those photos without their knowing about it? Itâs absurd, no legitimate gallery would act that way.
As a corollary, to the above, itâs odd in my view that so many of the expats who are here in Cambodia–many of whom are presumably here to further various issues including the reduction of corruption–actively attend bogus screenings without stopping to consider the impact on the movie industry and media sector here.
âBut they play such great moviesâthey have such great cinema!â
Yea, a lot of the movies they play are strong films, and itâs true, many are presented with the filmmakersâ OK (and some even with the filmmaker attending, which is great). But why not screen all the movies legitimately? Do the footwork, send out the faxes and emails. Haggle with the producers.
If you canât get a break, and if you canât afford to pay the fee, then ask your supporters to help; and if that fails, wellâŠthen donât screen the movie. No oneâs got a gun to your head saying: âScreen Apocalypse Now, no matter what, right now, or you will dieâŠâ
âBut this is Cambodia–â
Weâre tired of that lame-ass excuse, weâre sick of it. Thatâs disrespectful to your host countryâŠwhether theyâre developing or not, corrupt or not, theyâre still the host and you are a guest, not a king or chieftan. Would you deal drugs out of your friendâs house? (Maybe you would, I donât knowâŠ)
âBut they donât charge an admissionâ
They sell drinks, right? And other concessions or food? Then theyâre making money off those movies. Thatâs where most legitimate movie houses make their money, by the way, off the concessions, not the box office.
âBut I want to see movies on the big screenâthereâs no where else to see movies in Phnom Penh.â
See my instructions, above, on how to set up your own big screen, IP-friendly screenings. Trade DVDs with other neighborhood rooftop/living room screenings to expand your range of available titles.
âBut I canât afford to pay lots of money to screen a movie.â
WellâŠif youâre trying to be a legitimate venue, and youâre printing up a calendar and advertising your movie events as an attraction, and you’re getting investors or foundational support for your operation, then you have to get permission to screen those movies–or youâre not legitimate, itâs that simple.
Iâm always amazed that donors with a vested interest in Cambodia actually willfully sponsor and promote venues who indulge in bogus screenings; itâs as if theyâre saying: âwell, we care about Cambodia, but we donât care that muchâŠnot enough to set an example of good IP practices. And certainly not so much as to risk any of our comforts!â
Obviously, this issue is something that I feel strongly about, and Iâve taken a lot of heat for it. I just want to see as many legitimate movie screenings as possible, where everyoneâincluding the filmmaker/copyright holderâbenefits.
I donât see why this is such an alien or even undesirable concept, even in Cambodia. Cambodia is my home for now, and has been for nearly five years. Itâs a country that took me in and offered a lot of opportunity and a lot of new perspectives.
Above all, I respect the country as my host, bad driving and all. Conversely, I dislike the hypocrisy behind these problematic aspects of movie exhibition here (call it my vise or luxury), to the point that I may risk the ire of the well-known Expat Rumor Mill by bringing these things to light.
But then againâI donât care!
Good to be back,
J âJâ R
http://www.camerado.com